Archive

Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company

Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

Adding Serial Marketers and the AI Marketers Guild to the Marketecture Family

The empire grows!

The Xandr Invest Happy Sandwich

What does it all mean?

How to be Power Collaborator: An Agency Perspective

Recording from Marketecture Live

The Power of Creative with Alexis Gossard from Bayer

What do you have to believe about Google search

A model

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Personalized Paths in Retail Media with James Trott

Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

Travel is back and Sojern is making sure marketers don’t miss a beat.

Two unicorns walked into #preachonthebeach - Kerv.ai proved the future is here.

Streaming Just Got Simpler - Thanks to FreeWheel

Build local, Scale smart and Lead with authenticity with Comscore

Attention is the future with Adelaide

Proven power. Big disruption coming with EXTE

From rooftops to bathtubs, from content to identity - Viant is doing it right

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

How Dappier Is Building AI Agents for Media Companies

Google Sandbox Round-Up

All the hot takes in one spot

Duration Media on their new business, Curation Media.

Unlocking Publisher Power: Identity, Data & the Future of Monetization

AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

From Streaming Screens to Brand Scenes: Roku’s Sarah Harms on Advertising That Actually Hits

Questions about a Google Break-Up

Winning in court was the easy part

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

Identity, Intent & Innovation with Intent IQ

Advertising puts and takes in economic uncertainty

How screwed are we?

Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury

Rethinking Identity in a Privacy-First World with Intent IQ

Embracing the Future of Work: How Workday’s Erika Lamoreaux Drives Brand Innovation

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

Merging Innovation – Zvika Netter on the Future of Ad Tech

🚀 The SMB Boom: Opportunities in Venture Capital & Software

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market

Rethinking Currency In Digital Advertising

Extracting Themes from Scope3’s Product Announcements

What did we learn last week?

Marketecture Live: Bill Wise and Grant Parker on the New Innovid

Media Measurement in Motion: AI, Optimization & Transparency with Ford’s Molly Seymour

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Newsletter is taking a week off for Marketecture Live

Sovrn's Signal product gives publishers tools for ad performance

Can creative tech break out?

And does AI help or hurt?

Waymark: AI video creation for traditional media

Moving MNTNs

Will the IPO end in the Deadpool? Definitely, Maybe.

Cheq.ai: Anti-fraud for marketers

🚀 Revolutionizing SMB Advertising: The Vibe Story 📺

The Trade Desk's TAM Problem

What happens when they win?

Brave: The independent browser and search engine

🚀 The SMB Boom: Opportunities in Venture Capital & Software

The New Marketecture.tv

We combined the free and paid content in a single site

FreeWheel - Up close with the least understood major ad platform

Unlocking the Power of Attention Metrics with InMobi