What happens when you put leaders from Interpublic Group (IPG), MiQ, and The Hershey Company’s on a panel about AI, and then ask them to skip the buzzwords?
You get real answers.
In this Innovation Collab by Marketecture Media & TVREV session, the panel dives deep into how AI is reshaping the marketing operating system. They break down real-world use cases, from auto-optimizing media across channels and zip-code level targeting, to scaling content creation across 19,000 digital shelf assets.
They explore how media teams are evolving into AI strategists, how agencies are using AI to generate first-draft media plans, and what it takes to align internal teams, clients, and legal around AI adoption.
Watch the full conversation featuring:
Steve Carbone (President, IPG)
Marion Hargett (CRO, MiQ)
Vinny Rinaldi (VP, Media & Martech, Hershey’s)
#CannesLions #InnovationCollab #MediaTransformation #MarketingOps #hotyachts