With nearly half of Gen Z identifying as multicultural and streaming dominating viewing habits, marketers are adapting fast. This discussion from Cannes dives into the opportunities in local targeting, cultural nuance, and AI-powered planning.

Watch the full conversation featuring:

  • Christiana Cacciapuoti, SVP, GTM Strategy, Madhive

  • Sebastian Trujillo, EVP, Advertising Sales and Brand Partnerships,

Olympusat (FreeTV)

  • Michael Roca, Executive Director, Cross-Cultural Center of Excellence, OMG

  • Stephen Paez, EVP, Cultural Investment & Innovation, Publicis Media

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