With nearly half of Gen Z identifying as multicultural and streaming dominating viewing habits, marketers are adapting fast. This discussion from Cannes dives into the opportunities in local targeting, cultural nuance, and AI-powered planning.
Watch the full conversation featuring:
Christiana Cacciapuoti, SVP, GTM Strategy, Madhive
Sebastian Trujillo, EVP, Advertising Sales and Brand Partnerships,
Olympusat (FreeTV)
Michael Roca, Executive Director, Cross-Cultural Center of Excellence, OMG
Stephen Paez, EVP, Cultural Investment & Innovation, Publicis Media