We stopped by KERV.ai’s suite at Cannes Lions to catch up with Lauri Baker and Christa Zambardino on the future of AI-powered creative and shoppable media. From pixel-level video intelligence to creator-led commerce, the two are doubling down on smarter content that drives outcomes—and doing it with authenticity.
KERV.ai’s AI is natively built into their product, from object recognition to ad performance tools
Open Influence focuses on organic creator content that scales across CTV, billboards, and commerce
Together, the two companies are bridging the gap between content, shopping, and measurement
#HotYachts | Marketecture Media | The Advertising Forum | AdTechGod ®️