Marc Guldimann and Zach Kubin from Adelaide joined us with some serious energy (and maybe a little help from a 48-hour vision quest).
They broke down how Adelaide has spent the past decade perfecting attention metrics and proving that true media quality drives outcomes better than viewability or completion rates ever could.
Fresh off the launch of AU Everywhere, they shared a glimpse of what’s next: a future where marketplaces are built around quality, not just cost.
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