We sat down with Reed Barker, Aulden Kaye Yi and Kyle Turner from Philo to dive into what makes their CTV strategy click and why buyers are paying attention.
From FAST channels to frictionless programmatic, this crew is charting their course and proving that streaming does get smoother when you talk shop with a view of a yacht.
Highlights from the deck:
How Philo became the cable replacement for entertainment + lifestyle fans
Making programmatic easier with first-party data and logged-in audiences
Rolling out a new FAST experience that hooks users and keeps them in the ecosystem
Why pause ads might finally scale in CTV
#HotYachts | Marketecture Media | The Advertising Forum | AdTechGod ®️