From rooftops to bathtubs, from content to identity - Viant is doing it right

We stopped by Viant Technology’s suite where the vibes and signals were strong as usual. Jon Schulz, CMO of Viant, kicked it off with a clear message that this year isn’t just going to be bigger, it’s going to be better.

Field Garthwaite of IRIS.TV showed us how CTV is finally delivering on its promise, with Iris-enabled data driving 2x–5x lift in awareness, recall, and favorability.

Then Keith Petri, fresh off Lockr by Viant’s acquisition, made it clear: identity and first-party data are the future, and Viant’s open-web strategy is scaling fast