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Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy

In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the challenges faced by publishers in the current advertising landscape, including privacy regulations and the disappearance of third-party cookies. Both Roy Shkedi and Gil Dudkiewicz emphasize the importance of understanding user identity and maintaining privacy while enhancing monetization and audience insights for publishers. The episode concludes with a commitment to continuous compliance with evolving regulations.

Takeaways

  • Intent IQ has been addressing identity challenges for over 15 years.

  • Consumer consent is central to advertising practices.

  • Publishers excel at content creation but need help with compliance.

  • Targeted advertising significantly boosts publisher revenue.

  • The partnership between Intent IQ and Start.io enhances user identification.

  • Privacy regulations are constantly evolving and must be monitored.

  • Location data has become a significant privacy concern.

  • Publishers trust Start.io to navigate complex regulations.

  • The collaboration aims to merge web and in-app advertising.

  • Maintaining user choice is crucial for effective advertising.

Chapters

00:00 Introduction to Identity Solutions in Advertising

02:50 Challenges in the Advertising Landscape

06:00 Enhancing Monetization and Audience Insights

09:00 Maintaining Privacy in Data Utilization

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