We caught up with Nexxen's Chief Customer Officer Kara Puccinelli at their stunning suite in Cannes to talk creativity, connection, and what it means to drive real results across both the buy and sell sides. With AI and transparency at the core, Nexxen’s vision is all about using smart tech to fuel smarter media strategies.
Nexxens nexAI engine powers campaign activation in the DSP and audience analysis in the Discovery data platform tool
AI is integrated across the entire workflow from planning to optimization
Creative is making a comeback as a critical lever for relevance and results
The team is doubling down on transparency, efficiency, and real-world outcomes
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