We caught up with Chris and Tim Vanderhook from Viant Technology at the ADWEEK House in Cannes. We talked AI, identity, and what it really takes to build a top-tier team. Viant’s making the leap from buzzwords to real results, streamlining execution, improving measurement, and bringing industry vets like Brett Wilson into the fold. And yes, Keith Petri from Lockr by Viant even ditched the bathtub and jumped behind the bar.
From the yacht to the cafe, here’s what we covered:
How Viant's AI planning tool eliminates ad trafficking and simplifies campaign setup
New AI-driven measurement tools that deliver insights in seconds
The strategic value of recent acquisitions like IRIS.TV and Locker
Why bringing Brett Wilson onto the board is a signal of serious momentum
Why creativity powered by AI is becoming a central focus for brands again
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