Introducing the SLoP model measuring publisher power

And we welcome ATG and Jeremy Bloom to the Marketecture team

What is the open web, anyway?

Plus the OMSDK from the IAB

Beating the dead horses

Colossus, open web, and Google's terrible week

A Colossal Mess

Verification at the crossroads

Did it have to be this way?

And the IAB Tech Lab's 10-year anniversary

Not a slow news week

Google delays cookies, TikTok banned, declines in open web

You're on X!

Equativ moves away from just publisher ad serving

The CTV Scramble

CTV plus SPO, what could be confusing?

MFA: More F-ing Ads.

Plus: AI and the election

Everyone gets a bidder

Plus PubMatic focuses on new products

Listeners Strike Back