Archive

When AI Buys, Human-Focused Ads Lose Their Power

AI agents are changing how brands get chosen. Pay attention.

CTV’s Next Chapter: Context, Data, and Real Results

Is Walmart Looking for Everyday Low Prices, or More?

A few theories about the real plan behind its renegotiation with TTD

How The New Yorker Mastered Scarcity

This is what happens when you refuse to play the game everyone else is losing.

From Tool to Strategy: AI’s Rising Role in Advertising with Keith Roberson, Chief Innovation Officer at Annalect

Excerpt from Yield, Ari Paparo's upcoming book

How did Google really feel about header bidding?

Marketecture Live is Back in NYC October 27th

Still no panels

Stephen Upstone discusses LoopMe’s focus on brands in-app

AI's Impact on Advertising: Insights of Charlie Neer from MiQ

Is AI a threat to DSPs?

AI + Curation = ??

Dailymotion’s push into attention measurement and AI

Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter

Is AI killing creative tech?

What happens when AI is as easy to use as Excel?

Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

AI Is Just a Fad? Not According to Madhive

How Culture, AI, and Local Insights Are Reshaping CTV

Innovation in CTV: Collaborative Insights from Cannes with LinkedIn and iSpot

Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective

Is AI helping agencies break out?

There's more going on that just cost cutting

Milly Botes on How Acast is Powering the Business Side of Podcasting

What a week: All our podcast and videos from Cannes

From Cannes to Everywhere: Nexxen’s Customer-First Momentum

Smarter Creative, Real Results: KERV.ai + Open Influence at Cannes

AI in Action: Real Marketing Use Cases from Cannes with MiQ, IPG and The Hershey Company

Philo Brought the Signal and their Sea Legs to Cannes

Viant Takes on Cannes with AI, Creative, and a Whole Lot of Momentum

Main Character Energy Meets Main Street Commerce with InMobi

Champagne and 800 Billion Impressions with PubMatic

Trimming the walled gardens

Why wall your garden when you can trim it?

Inside Roblox’s Growing Ad Platform with Louqman Parampath

PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge

I Wrote a Book: Yield

You'll never guess what its about

EXTE: Contextual Targeting, Optimization, and Expanding into the U.S.

Creativity Is the New Performance with Meredith Brace from TripleLift

Geo as an identity alternative

Zip codes are the new hotness

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company

Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

Adding Serial Marketers and the AI Marketers Guild to the Marketecture Family

The empire grows!

The Xandr Invest Happy Sandwich

What does it all mean?

How to be Power Collaborator: An Agency Perspective

Recording from Marketecture Live

The Power of Creative with Alexis Gossard from Bayer

What do you have to believe about Google search

A model

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Personalized Paths in Retail Media with James Trott

Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

Travel is back and Sojern is making sure marketers don’t miss a beat.

Two unicorns walked into #preachonthebeach - Kerv.ai proved the future is here.

Streaming Just Got Simpler - Thanks to FreeWheel

Build local, Scale smart and Lead with authenticity with Comscore

Attention is the future with Adelaide

Proven power. Big disruption coming with EXTE

From rooftops to bathtubs, from content to identity - Viant is doing it right

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

How Dappier Is Building AI Agents for Media Companies