Marketecture Live is Back

Tl;dr:
Marketecture Live is back in NYC on Monday, October 27th for a one-day conference titled “The Age of Outcomes”
Early bird ends Labor Day (Sept 1)
Discount for paid Marketecture subscribers
Qualified brands and agencies can apply for free tickets
Longer version
All the way back in March we held out first in-person conference. We promised something a bit different, with more hard-hitting content and less fluff. Specifically we promised NO PANELS. Now some people got a little testy about that promise and asked us “why can’t my VP of Strategic Insight get asked a couple of softball questions by a moderator from a sponsor company? What’s the harm?” And I say, NO.
We ask all of our speakers to either keynote or fireside. That’s not too much to ask, and it means they have to have something to say. The schedule is still being finalized, but you can see all of the nice headshots of our speakers here. It’s a stacked line-up of interesting people.
We’ve got Antonio Garcia-Martinez, who wrote what was (until recently) the best book every written about ad tech, on stage telling us why we should care about crypto advertising.
We have Eric, “Everything is an ad Network”, Seufert, schooling us about outcomes.
We have recent podcast guest Jenny Wall, from VideoAmp on how TV is moving to outcomes, as well as James Borow from Universal Ads on how Comcast is bringing that home for performance advertisers.
We’ve got Dr. Mark Grether of PayPal talking about that company’s move into commerce media.
Anyway, it’s a lot.
Finally, I’d like to speak from the heart for a moment. Last time we did this event we sent out a bunch of emails like this, talking about our early bird pricing, and about how this was a great event, etc, etc. And what did you do? Nothing. You sat around and didn’t buy tickets until the week before the event took place. And then when there were no tickets left, what did you do? You DMed me personally and asked pretty please, come on we used to work together, remember the good times, can I get a ticket, please?
Ladies and my dudes, just buy a ticket now, before we sell out again. We have limited capacity and we can’t guarantee a seat.
Some ticket info if you’ve read this far
Early bird is 20% off until Sept 1
Marketecture PAID subscribers get 40% off
Qualified brands and agencies can get comped (!), just give us your LinkedIn profile in the registration process
We’re also having a party in early October that you can RSVP for separately
If you want to pitch me on speaking, you know where to reach me. Also, of course, if you want to sponsor, reach out.
Ari
Reading list
Google crushes earnings (link)
Google exploring licensing deals with pubs (link)
Thomas Tunguz estimates more than 50% of searches are AI enabled already (link)
WSJ reports that 5.6% of searches go to dedicated AI like Perplexity, and ChatGPT (link)
Related from Pew Research: Google users are less likely to click on links when an AI summary appears in the results (link)
Bloomberg covers the short seller case on Applovin (gift link)
ArcSpan raises $5.2 million seed extension (link)