Latest posts

Trimming the walled gardens

Why wall your garden when you can trim it?

Ari Paparo

I Wrote a Book: Yield

You'll never guess what its about

Ari Paparo

Geo as an identity alternative

Zip codes are the new hotness

Ari Paparo

The Xandr Invest Happy Sandwich

What does it all mean?

Ari Paparo

What do you have to believe about Google search

A model

Ari Paparo

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

Ari Paparo

Google Sandbox Round-Up

All the hot takes in one spot

Ari Paparo

AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Ari Paparo

Questions about a Google Break-Up

Winning in court was the easy part

Ari Paparo

Advertising puts and takes in economic uncertainty

How screwed are we?

Ari Paparo

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

Ari Paparo

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Ari Paparo

Extracting Themes from Scope3’s Product Announcements

What did we learn last week?

Ari Paparo

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Newsletter is taking a week off for Marketecture Live

Ari Paparo

Can creative tech break out?

And does AI help or hurt?

Ari Paparo

Moving MNTNs

Will the IPO end in the Deadpool? Definitely, Maybe.

Ari Paparo

The Trade Desk's TAM Problem

What happens when they win?

Ari Paparo

DSP Segmentation

There isn't one DSP market, there are a bunch

Ari Paparo

The Chaos Theory

Everything is changing all at once!

Ari Paparo

Dispatch from Sundance

Ari doesn't ski, but he watched some brand films

Ari Paparo

Project Sunshine: TTD buys Sincera

Why the Sincera acquisition by The Trade Desk is the most important M&A story in a while

Ari Paparo

CTV in the rugby phase

The pipes are laid, now time to turn on the hot water

Ari Paparo

Honey, honey

Plus: Tercept for data infrastructure

Ari Paparo

What we'll be talking about in 2025

Not exactly predictions, more like premonitions

Ari Paparo

Latest from academia, plus Sir Martin

Ari Paparo

So you want to build an SSP?

Ari Paparo

Our 100th episode, plus some side dishes

Ari Paparo

Two views of CTV

Lessons from Mediaocean-Innovid vs Ventura

Ari Paparo

Auction trends from BidSwitch

Ari Paparo

Trump 2.0 and advertising

Get Truth Social onto your media plan or end up in the Gulag

Ari Paparo

TV's changing sales channel

Ari Paparo

Bonus Issue: Ad Creative ID Framework (ACIF) Explained

Ari Paparo

Don’t make me come back there (curation update)

Ari Paparo

Hot Takes from Advertising Week

Ari Paparo

DSPs should get in on curation

Ari Paparo

Advertising AI roundup

Ari Paparo

Don't call it a commodity

Ari Paparo

Founder Mode and the antitrust trial

Ari Paparo

Some lessons from good ad tech marketing

Symitri is the new TrustX

Ari Paparo

Honey, have you seen The Trade Desk remote?

Ari Paparo