Our 100th episode, plus some side dishes

Marketecture hopes everyone had a happy Thanksgiving. We celebrated with our 100th podcast episode, plus ATG pods, plus our new TikTok news roundup, and more.

IAB Tech Lab: Genius Sports

Marketecture Vendor interviews are free for a week, then require a subscription. Read more about subscription options at marketecture.tv.

Marketecture partnered with the IAB Tech Lab at their recent International Summit. This week we are publishing a conversation between Jeremy Bloom and Manny Puentes of Genius Sports.

Marketecture Podcast: 100th episode with Michael Kassan 🎆 🎂 🧨 

Can you believe it’s been 100 episodes? Eric and Ari celebrated Thanksgiving with Michael Kassan of 3C Ventures to have a fascinating conversation about his business ventures and even hear from Borscht Belt style jokes.

Side dishes

We hope everyone had a great Thanksgiving listening to our 100th podcast episode and you’re now back in the office freaking out about making your Q4 numbers.

Given the turkey coma you may have missed some of the great stuff we’ve been publishing, so I’m going to highlight some of our must-watch stuff so you can catch up. Call it Marketecture Side Dishes.

Kaitlin O’Brien brings Marketecture to TikTok, Reels, and Shorts

The Marketecture staff meeting went more or less like this:

Ari: We need to be on TikTok

Jeremy: But you’re an old fat ass

Ari: In the clerb, we all fam

ATG: I could do it. I know how to dance

Ari: I like my suitcase

Jeremy: Let’s get someone with talent

Ari: Yes, talent. Hmmm….

…four weeks later…

Katie: I’ll do it!

The rest is history. Watch below, then follow us on TT, Insta, and Shorts.

@marketecturetv

The Macy’s Thanksgiving Day Parade is an icon #macysthanksgivingdayparade #advertisingtiktok #marketing #marketingtips #thanksgiving

Flooding the zone

The week before Thanksgiving was crazy with industry news. We covered both The Trade Desk’s TV OS, and the big Mediaocean-Innovid acquisition across our many channels.

ATG covers the Trade Desk’s Ventura OS announcement

ATG had a special emergency pod on this big news, with guests Marlow from LG Ad Solutions, Scott Ensign from Butler/Til and Shiv Gupta from U Of Digital. It is a great conversation.

ATG covers the Mediaocean-Innovid deal

Two days, two emergency pods. ATG gets guests Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid to talk about the rationale and next steps.

Ari makes it all make sense

In last week’s newsletter I put these two deals into perspective and contrasted the strategies of the companies involved. It’s a good one if you missed it.

Newsletter: Two views of CTV

Bill Wise on the Monopoly Report

Just a week before the deal was announced, Mediaocean’s Bill Wise appeared on our Monopoly Report podcast and talked about the market for buy-side ad servers. He came soooo close to telling us a deal was imminent, but obviously we had to wait.

We hope you’re enjoying all we have to offer!