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newsletterAri's weekly newsletter, drops on Mondays with insights and analysis

The Rise (and Fall) of FiveThirtyEight

The Rise (and Fall) of FiveThirtyEight

How data journalism broke the mold, then itself

Alex Brownstein

Alex Brownstein

The Latest on the Google Spin-Out

The Latest on the Google Spin-Out

What is AdX actually worth? Not that much!

Ari Paparo

Agentic AI and Pay or Consent Models

Agentic AI and Pay or Consent Models

These are the deep dives everyone in our industry needs to read.

Lori Luechtefeld

Lori Luechtefeld

Excerpt from Yield, Ari Paparo's upcoming book

Excerpt from Yield, Ari Paparo's upcoming book

How did Google really feel about header bidding?

Ari Paparo

Is AI a threat to DSPs?

Is AI a threat to DSPs?

AI + Curation = ??

Ari Paparo

Is AI killing creative tech?

Is AI killing creative tech?

What happens when AI is as easy to use as Excel?

Ari Paparo

Is AI helping agencies break out?

Is AI helping agencies break out?

There's more going on that just cost cutting

Ari Paparo

Trimming the walled gardens

Trimming the walled gardens

Why wall your garden when you can trim it?

Ari Paparo

I Wrote a Book: Yield

I Wrote a Book: Yield

You'll never guess what its about

Ari Paparo

Geo as an identity alternative

Geo as an identity alternative

Zip codes are the new hotness

Ari Paparo

The Xandr Invest Happy Sandwich

The Xandr Invest Happy Sandwich

What does it all mean?

Ari Paparo

What do you have to believe about Google search

What do you have to believe about Google search

A model

Ari Paparo

DOJ Proposes Multi-Stage Spin-Out

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

Ari Paparo

Google Sandbox Round-Up

Google Sandbox Round-Up

All the hot takes in one spot

Ari Paparo

AdLand.tv joins the Marketecture Family

AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Ari Paparo

Questions about a Google Break-Up

Questions about a Google Break-Up

Winning in court was the easy part

Ari Paparo

Advertising puts and takes in economic uncertainty

Advertising puts and takes in economic uncertainty

How screwed are we?

Ari Paparo

Spotify Joins the Logged-in Internet

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

Ari Paparo

AppLovin is driving people mad

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Ari Paparo

Extracting Themes from Scope3’s Product Announcements

Extracting Themes from Scope3’s Product Announcements

What did we learn last week?

Ari Paparo

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Newsletter is taking a week off for Marketecture Live

Ari Paparo

Can creative tech break out?

Can creative tech break out?

And does AI help or hurt?

Ari Paparo

Moving MNTNs

Moving MNTNs

Will the IPO end in the Deadpool? Definitely, Maybe.

Ari Paparo

The Trade Desk's TAM Problem

The Trade Desk's TAM Problem

What happens when they win?

Ari Paparo

DSP Segmentation

DSP Segmentation

There isn't one DSP market, there are a bunch

Ari Paparo