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newsletterAri's weekly newsletter, drops on Mondays with insights and analysis

DOJ Proposes Multi-Stage Spin-Out
newsletter

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

Ari Paparo
Ari Paparo
May 5, 2025
Google Sandbox Round-Up
Free content

Google Sandbox Round-Up

All the hot takes in one spot

Ari Paparo
Ari Paparo
Apr 28, 2025
AdLand.tv joins the Marketecture Family
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AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Ari Paparo
Ari Paparo
Apr 24, 2025
Questions about a Google Break-Up
newsletter

Questions about a Google Break-Up

Winning in court was the easy part

Ari Paparo
Ari Paparo
Apr 21, 2025
Advertising puts and takes in economic uncertainty
newsletter

Advertising puts and takes in economic uncertainty

How screwed are we?

Ari Paparo
Ari Paparo
Apr 14, 2025
Spotify Joins the Logged-in Internet
Free content

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

Ari Paparo
Ari Paparo
Apr 7, 2025
AppLovin is driving people mad
mobile

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Ari Paparo
Ari Paparo
Mar 31, 2025
Extracting Themes from Scope3’s Product Announcements
newsletter

Extracting Themes from Scope3’s Product Announcements

What did we learn last week?

Ari Paparo
Ari Paparo
Mar 24, 2025
Can creative tech break out?
creative tech

Can creative tech break out?

And does AI help or hurt?

Ari Paparo
Ari Paparo
Mar 10, 2025
Moving MNTNs
CTV

Moving MNTNs

Will the IPO end in the Deadpool? Definitely, Maybe.

Ari Paparo
Ari Paparo
Mar 3, 2025
The Trade Desk's TAM Problem
newsletter

The Trade Desk's TAM Problem

What happens when they win?

Ari Paparo
Ari Paparo
Feb 24, 2025
DSP Segmentation
newsletter

DSP Segmentation

There isn't one DSP market, there are a bunch

Ari Paparo
Ari Paparo
Feb 10, 2025
The Chaos Theory
newsletter

The Chaos Theory

Everything is changing all at once!

Ari Paparo
Ari Paparo
Feb 3, 2025
Dispatch from Sundance
newsletter

Dispatch from Sundance

Ari doesn't ski, but he watched some brand films

Ari Paparo
Ari Paparo
Jan 27, 2025
Project Sunshine: TTD buys Sincera
newsletter

Project Sunshine: TTD buys Sincera

Why the Sincera acquisition by The Trade Desk is the most important M&A story in a while

Ari Paparo
Ari Paparo
Jan 20, 2025
CTV in the rugby phase
CTV

CTV in the rugby phase

The pipes are laid, now time to turn on the hot water

Ari Paparo
Ari Paparo
Jan 13, 2025
Honey, honey
newsletter

Honey, honey

Plus: Tercept for data infrastructure

Ari Paparo
Ari Paparo
Jan 6, 2025
What we'll be talking about in 2025
newsletter

What we'll be talking about in 2025

Not exactly predictions, more like premonitions

Ari Paparo
Ari Paparo
Dec 30, 2024
Latest from academia, plus Sir Martin
newsletter

Latest from academia, plus Sir Martin

Ari Paparo
Ari Paparo
Dec 16, 2024
So you want to build an SSP?
newsletter

So you want to build an SSP?

Ari Paparo
Ari Paparo
Dec 9, 2024
Our 100th episode, plus some side dishes
newsletter

Our 100th episode, plus some side dishes

Ari Paparo
Ari Paparo
Dec 2, 2024
Two views of CTV
CTV

Two views of CTV

Lessons from Mediaocean-Innovid vs Ventura

Ari Paparo
Ari Paparo
Nov 25, 2024
Auction trends from BidSwitch
newsletter

Auction trends from BidSwitch

Ari Paparo
Ari Paparo
Nov 18, 2024
Trump 2.0 and advertising
newsletter

Trump 2.0 and advertising

Get Truth Social onto your media plan or end up in the Gulag

Ari Paparo
Ari Paparo
Nov 11, 2024
TV's changing sales channel
CTV

TV's changing sales channel

Ari Paparo
Ari Paparo
Nov 4, 2024
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