newsletter

newsletterAri's weekly newsletter, drops on Mondays with insights and analysis

Is AI killing creative tech?

Is AI killing creative tech?

What happens when AI is as easy to use as Excel?

Ari Paparo

Is AI helping agencies break out?

Is AI helping agencies break out?

There's more going on that just cost cutting

Ari Paparo

Trimming the walled gardens

Trimming the walled gardens

Why wall your garden when you can trim it?

Ari Paparo

I Wrote a Book: Yield

I Wrote a Book: Yield

You'll never guess what its about

Ari Paparo

Geo as an identity alternative

Geo as an identity alternative

Zip codes are the new hotness

Ari Paparo

The Xandr Invest Happy Sandwich

The Xandr Invest Happy Sandwich

What does it all mean?

Ari Paparo

What do you have to believe about Google search

What do you have to believe about Google search

A model

Ari Paparo

DOJ Proposes Multi-Stage Spin-Out

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

Ari Paparo

Google Sandbox Round-Up

Google Sandbox Round-Up

All the hot takes in one spot

Ari Paparo

AdLand.tv joins the Marketecture Family

AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Ari Paparo

Questions about a Google Break-Up

Questions about a Google Break-Up

Winning in court was the easy part

Ari Paparo

Advertising puts and takes in economic uncertainty

Advertising puts and takes in economic uncertainty

How screwed are we?

Ari Paparo

Spotify Joins the Logged-in Internet

Spotify Joins the Logged-in Internet

Revisiting my framework for the "open web" in light of the company's latest products

Ari Paparo

AppLovin is driving people mad

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Ari Paparo

Extracting Themes from Scope3’s Product Announcements

Extracting Themes from Scope3’s Product Announcements

What did we learn last week?

Ari Paparo

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Sovrn's Signal, TTD's Vibes and Chrome Spin-out

Newsletter is taking a week off for Marketecture Live

Ari Paparo

Can creative tech break out?

Can creative tech break out?

And does AI help or hurt?

Ari Paparo

Moving MNTNs

Moving MNTNs

Will the IPO end in the Deadpool? Definitely, Maybe.

Ari Paparo

The Trade Desk's TAM Problem

The Trade Desk's TAM Problem

What happens when they win?

Ari Paparo

DSP Segmentation

DSP Segmentation

There isn't one DSP market, there are a bunch

Ari Paparo

The Chaos Theory

The Chaos Theory

Everything is changing all at once!

Ari Paparo

Dispatch from Sundance

Dispatch from Sundance

Ari doesn't ski, but he watched some brand films

Ari Paparo

Project Sunshine: TTD buys Sincera

Project Sunshine: TTD buys Sincera

Why the Sincera acquisition by The Trade Desk is the most important M&A story in a while

Ari Paparo

CTV in the rugby phase

CTV in the rugby phase

The pipes are laid, now time to turn on the hot water

Ari Paparo

Honey, honey

Honey, honey

Plus: Tercept for data infrastructure

Ari Paparo