Trimming the walled gardens

Why wall your garden when you can trim it?

Ari Paparo

Adding Serial Marketers and the AI Marketers Guild to the Marketecture Family

The empire grows!

Ari Paparo

What do you have to believe about Google search

A model

Ari Paparo

AdLand.tv joins the Marketecture Family

The world's largest collection of ads!

Ari Paparo

Questions about a Google Break-Up

Winning in court was the easy part

Ari Paparo

Advertising puts and takes in economic uncertainty

How screwed are we?

Ari Paparo

AppLovin is driving people mad

But in a good way or a bad way? Only time will tell.

Ari Paparo

Brave: The independent browser and search engine

Ari Paparo

IAB Tech Summit: Cadi Jones from Index Exchange

Inside ComScore’s bid to become a one-stop shop for advertising measurement

FULL EPISODE: The four pillars of Uber’s $500M ad business

Spotify builds a $2 billion audio ads juggernaut through technology and targeting

DSP Segmentation

There isn't one DSP market, there are a bunch

Ari Paparo

Project Sunshine: TTD buys Sincera

Why the Sincera acquisition by The Trade Desk is the most important M&A story in a while

Ari Paparo

Two views of CTV

Lessons from Mediaocean-Innovid vs Ventura

Ari Paparo

DSPs should get in on curation

Ari Paparo

Honey, have you seen The Trade Desk remote?

Ari Paparo

The Big Apple (ad business)

Plus: Joe Hirsch on automatic ad ops

Ari Paparo

Introducing the SLoP model measuring publisher power

And we welcome ATG and Jeremy Bloom to the Marketecture team

Ari Paparo

Verification at the crossroads

Ari Paparo

The CTV Scramble

CTV plus SPO, what could be confusing?

Ari Paparo