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Zefr - Brand suitability targeting and measurement across walled gardens

February 12, 2025

Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta, and TikTok. Brands and their agencies use Zefr’s pre-bid targeting to run ad campaigns on YouTube or Facebook within contextually relevant environments. And they use its post-bid measurement to evaluate the content their ads ran near on TikTok or YouTube. In this interview with Marketecture’s Mike Shields, CEO Rich Raddon talks about the company’s product, service model, competition, road map, and more. Recorded: October 2022

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