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- Yieldmo - An ad exchange with attention data baked in
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. The company is investing in AI and machine learning to improve inventory curation and activation, including custom models and better planning tools. It’s also trying to innovate on creative by expanding its use of dynamic format optimization. CEO Michael Yavonditte talks with Marketecture’s Eric Seufert. Recorded: January 2023
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