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Xandr - New details on Netflix deal, Microsoft data

February 12, 2025

Xandr’s key leadership addresses some questions that have been on the minds of everyone in ad tech. Namely, what’s in store for its Netflix deal, and what are the plans for Microsoft’s data assets? Ari Paparo speaks with Xandr GM Mike Welch and CTO Ben John about these and other topics, including Xandr’s Curate, Clypd, and yield analytics products. Note: This interview focuses on Xandr’s sell-side businesses. A follow-up episode will drill down on its DSP, Xandr Invest. Recorded: September 2022

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