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TV Squared by Innovid - measurement and attribution for converged TV buys

February 12, 2025

In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance against a range of outcomes. Recorded: May 2022.

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