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Recast - Modernizing marketing mix models with automation and faster data refreshes

February 12, 2025

The timeworn discipline of marketing mix modeling remains the best bet for advertisers who want to understand the relative performance of their media channels. But MMM is slow and very manual. Recast is working to automate the ingestion and processing of data while replacing consultants and statisticians with software. The outputs for advertisers are speedier recommendations on how to allocate spend and reduce advertising waste. In this conversation with Eric Seufert, Recast Founder Michael Kaminski describes the company’s customer profile, how it interfaces with agencies and the amount of money large clients can expect to save. Recorded October, 2023

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