Demo: Up close with Veritonic’s measurement tools for audio campaigns

Bryan Barletta interviews Chase Bernhardt, client success engineer at Veritonic, for a tour of the Veritonic Attribution platform. The company supports testing of individual audio assets and campaigns on a pre-market, in-market and post-campaign basis. By pairing Veritonic’s prefix URL or pixel-based brand lift and attribution solutions with audio campaign management and measurement, customers gain data from both top-of-the-funnel branding initiatives and performance-based campaigns. This Marketecture interview is brought to you in partnership with Sounds Profitable, the leader in the audio and podcast business. The interview was first published in 2022 as part of a paid sponsorship arrangement between Veritonic and Sounds Profitable.

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