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tvScientific - CTV buying with performance metrics at the center

February 12, 2025

In this conversation with Mike Shields, CEO and Co-founder Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social. It’s focused on driving outcomes like cost per website visitor, cost per sale and return on ad spend for advertisers large and small. On the supply side it integrates with most CTV programmers, excluding YouTube and Amazon, as well as SSPs. Recorded: June 2022

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