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Tubi - A deep dive on the AVOD services' audience and ad business

February 12, 2025

Tubi is a free, ad-supported video-on-demand service with 50,000 movies and TV shows, a library of Tubi Originals, and 200+ FAST Channels across sports, news, and entertainment. Acquired by Fox in 2020, Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone.. In our interview, Marketecture’s Mike Shields talks with Tyler Fitch, Tubi’s SVP advanced TV and partnerships, about the company’s ad formats, audience targeting, data integrations and ways of working with advertisers and agencies. Recorded: March 2023

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