• Marketecture
  • Posts
  • TripleLift - An SSP supporting video, CTV and native formats

TripleLift - An SSP supporting video, CTV and native formats

February 12, 2025

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. And the company is developing a technology that inserts brands dynamically into CTV content in real-time. SVP Sonja Kristiansen walks Ari Paparo through the company’s products and service model. Recorded: October 2022

Video is only available to subscribers

Become an insider, with MarketectureTV premium access

Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.

Already a paying subscriber? Sign In.

Marketecture membership gets you:

  • • Hundreds of CEO interviews of ad tech and marketing executives
  • • Downloadble transcripts
  • • Discounts to live events

Reply

or to participate.