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TikTok talks about its self-serve and performance ad tools

February 12, 2025

TikTok got its start as a brand advertising vehicle, but it’s quickly spinning up tools for performance marketers, including shopping support, advanced measurement, creative variant generators, and more. In this conversation with Marketecture’s Jeremy Kagan, TikTok Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. Recorded: November 2022

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