Episode 100 - A deep dive on The Trade Desk’s identity and data spine

The Trade Desk has numerous products that help customers of its demand-side platform manage data and improve identity signals. In this conversation, Chief Strategy Officer Samantha Jacobson describes their inner workings in detail, focusing on Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web) and Identity Alliance (TTD’s partner program with leading ID graphs). Samantha answers a bunch of key questions, including: How is TTD onboarding different from LiveRamp onboarding? How does The Trade Desk mingle customers’ CRM data with other data sources? How does Galileo interact with Snowflake, Habu and other data platforms? How is UID2 different from UID1? Are email addresses still critical to online identity? And more! Recorded: April 2023