The Power of Communication and Trust in Engineering

Sponsored by Sigma Software
Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a major obstacle to swiftly building new technology.
Katherine emphasizes the importance of communication and building trust to achieve alignment. She also highlights the complexities of tech integrations and M&A, and the need for clear communication and shared objectives.
Finally, Katherine discusses the significance of in-person events for building trust and fostering relationships in the industry.

Recorded: September, 2024