The New Marketecture.tv

We combined the free and paid content in a single site

Author

Ari Paparo
February 18, 2025

The agenda is out and it’s a good one!

The first Marketecture Live event is coming to New York City on March 17th. The theme is Chaos! We live in chaotic times and we’re looking to overcome the complexity and learn what we can do about it. We’ve got speakers from Perplexity.ai, Progressive Insurance, The Hershey Company, Dotdash Meredith, and more.

Marketecture Podcast: Krzysztof from Adalytics

By this point I’m going to bet you’ve all heard of Adalytics. The analytics company just made headlines with findings of ads appearing adjacent to illegal CSAM material, sparking a Senate investigation. We sit down with Krzysztof to get his perspective on the findings, and to talk about the critics of his work.

The new Marketecture.tv

Marketecture is a small company, but we’ve got a lot going on. It’s been less than a year since I started writing this newsletter, and in that time we’ve acquired three companies, started a live event, and did crazy stuff like film folks in their Las Vegas suites.

To keep up with all those changes we’ve launched the new home of the Marketecture content at marketecture.tv.

The new Marketecture.tv combines:

  • The weekly Marketecture newsletters written by me

  • The hundreds of “vendor interviews” that Marketecture is known for, organized into categories and searchable. Most of the archive requires a MarketectureTV paid subscription, but you can also see some of our best free episodes.

  • The Advertising Forum, a series of excellent interviews conducted by Jeremy Bloom and AdTechGod on a wide range of subjects (all free).

  • Easy links to our pods, newsletters, and events.

The Refresh, Ad Tech Explained. and the Monopoly Report are still on their own separate websites, though the most recent posts can be found on our newsletters page.

What does this mean for paid MarketectureTV members?

Nothing new for most of you! You’re good.

The content moved locations, but anything bookmarked should keep working.

While your billing info and subscriptions transferred, but your password did not. No worry, the new Marketecture has a one-click login with email option so you don’t need to even set a password if you don’t want to.

What if something doesn’t work? Let us know, using the contact form, or respond to this email.

What’s next

We are continuing to evolve our content offerings, and hope to make Marketecture the best place to learn about all parts of the advertising world.

Reading list

  • 127.7m watched the Super Bowl - biggest audience ever (link).

  • Tubi streamed for free in 4k, 13.6m watched that way (link)

  • EDO has interesting data and a recap (link)

  • Applovin crushed. Divesting app biz to become a “pure advertising platform”. $4.7b revenue in 2024. Building self-serve capabilities. CEO took over HR !? (link)

  • TTD missed estimates for the first time, stock down 27%! Blamed unnamed “people mistakes” (yikes), sales reorg, slow rollout of Kokai. Increasing direct to brand focus. (link)

  • Americans watch more YouTube on tv than any other device (link)

  • Disney+ TOS change allows for showing ads even on ad-free tiers (link)

  • Kevel acquires Nexta (link)

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