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JYE: Yobi offers 3P data as a vector database

February 12, 2025

Yobi collects valuable first party data, then syndicates it to marketers and programmatic buyers in a unique, privacy-protected manner using a cutting-edge technology called a vector database. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded: August 2023

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