JYE: Waterbucket optimizes BNPL pricing within ads

Waterbucket specializes in automating the advertisement of "buy now, pay later" prices for retailers with large inventories. By integrating product data feeds with external data, such as buy now, pay later platforms, Waterbucket simplifies the management of dynamic pricing across numerous products. Waterbucket's unique value lies in its ability to create customized ads that can be deployed across various media channels, including email, meta advertising, programmatic, and potentially CTV. Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded in January, 2024

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