Taboola bets on OEMs, commerce... and Yahoo

Taboola CEO Adam Singolda answers all of Ari Paparo’s questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? Taboola is one of the two dominant content recommendation platforms for open web publishers, alongside archrival Outbrain. Websites, devices, and mobile apps rely on it to drive monetization and user engagement. On the buy-side, more than 15,000 advertisers use Taboola to reach 500 million daily active users. Following its 2021 acquisition of Connexity, Taboola began offering e-commerce recommendations, driving more than 1 million monthly transactions each month. In this interview, Singolda details Taboola’s product investments while making a spirited case for the core content recommendation business. Recorded: January 2023