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Spreaker (from IHeart) - A spectrum of podcast monetization tools

February 12, 2025

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases. For Marketecture subscribers: The full-length version of this interview includes a bonus discussion on the relationship between ad loads and fill rates in podcast media. Recorded: July 2023

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