Everything You Don't Know About Podcast Ads, With Sounds Profitable's Bryan Barletta

Ari Paparo knows a lot about ad tech, but very little about podcast ads. Bryan Barletta is the an expert in all things podcasting. So when they talk at length about the ins and outs of podcast advertising, you are bound to learn something. The discussion includes the mechanics of audio ad buying, serving, and measurement. Bryan also discusses the market dynamics in the podcast space, led by enterprise players like Spotify, IHeartMedia, and Triton Digital which operate their own ad tech platforms. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable. Going forward, Marketecture subscribers will gain access to Sounds Profitable’s catalog of interviews with podcast ad vendors, as well as exclusive Marketecture interviews conducted by Bryan. Free Full Episode. Recorded: December 2022

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