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Smadex - A scaled mobile DSP that leans into transparency

February 12, 2025

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. In this interview with Eric Seufert, CEO and Founder Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to its most direct competitors — a group that includes Liftoff and Moloco. De los Pinos also describes the company’s roadmap, including mobile-to-web conversions and addressing the technical challenges created by Apple’s iOS 14 changes. Recorded: September 2022 Recorded: August 2022

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