Simpli.fi offers an omni-channel DSP that supports open web, CTV and walled garden ad buys. It primarily serves advertisers that do local targeting, such as retailers, car dealers, hospitals and lawyers. In this interview with Ari Paparo, CEO Frost Prioleau discusses the company’s platform and its approach to data. He touches on self-serve vs. managed service offerings, looming restrictions on IP addresses, the company’s recent foray into workflow software and more. Recorded November, 2023
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