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Scope3 - Brian O’Kelley’s Plan To Decarbonize Advertising

February 12, 2025

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is free to all Marketecture members on all tiers. Recorded: March 2022

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