Samsung Ads: Addressable advertising on TVs and Mobile

Samsung Ads is the advertising arm of Samsung, leveraging the company’s ecosystem of smart devices, including televisions and mobile phones, to deliver highly targeted and addressable advertising. With over 72 million smart TVs in U.S. households, Samsung Ads offers advertisers access to an extensive audience through connected TV (CTV) and mobile devices. The platform enables brands to reach consumers at different stages of their journey, from brand awareness to conversion, with features like incremental reach, audience targeting, and outcome-based solutions. Samsung Ads integrates proprietary data, including automatic content recognition (ACR), to optimize reach and performance across linear and digital channels, making it a valuable tool for both large and mid-market advertisers. Recorded: September, 2024

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