• Marketecture
  • Posts
  • Samba TV - CTV measurement and targeting using ACR data

Samba TV - CTV measurement and targeting using ACR data

February 12, 2025

In this interview with Mike Shields, Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. The company combines panel data from millions of devices with a cross-device identity graph to offer unified frequency management and ad targeting. Recording April 2022

Video is only available to subscribers

Become an insider, with MarketectureTV premium access

Paying subscribers get access to this post and hundreds of other in-depth interviews and transcripts with leading advertising executives. Plus discounts on live events, and more.

Already a paying subscriber? Sign In.

Marketecture membership gets you:

  • • Hundreds of CEO interviews of ad tech and marketing executives
  • • Downloadble transcripts
  • • Discounts to live events

Reply

or to participate.