Salesforce’s customer data platform helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. In this interview, Salesforce Marketing Cloud SVP Martin Kihn discusses the platform’s distinct use cases and strengths. Since this is Salesforce we’re talking about, the CDP is a good fit for enterprises that need scale and global support and integration with the company’s CRM offering. There’s an extra benefit if you’re a heavy user of other Salesforce products like Tableau, Slack, and Mulesoft. Recorded: December 2022
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