Sabio offers a DSP, SSP, measurement tools and a consumer-facing streaming app geared to multicultural audiences. In our interview, CEO Aziz Rahimtoola describes how the company combines CTV and mobile device data to enable targeted advertising to Asian-American, Hispanic, African-American and LGBTQ+ households. Topics covered: The impact of Apple’s IDFA depreciation; the persistence of fingerprinting; how big brands can get more diversity in their media buys. Recorded: December, 2023.
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