Qortex: Contextual video overlay ads create new inventory for publishers

Qortex specializes in enhancing video advertising through its Onstream ad experiences and Intelligent Video Analytics. Onstream integrates ads into video content in real-time, based on the content's context, analyzed by their video analytics. This allows for ads to be contextually relevant, like showing a Nike ad during a basketball game featuring LeBron James. The system is designed to not interrupt the viewer's experience, with various overlay formats that adjust based on the device and user interaction. Targeting options leverage programmatic capabilities and moment-level targeting to place ads based on video content triggers. Qortex aims to provide a new revenue stream for publishers and a more engaging advertising format for brands, without requiring video assets for ad creation. Recorded February, 2024

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