PubMatic: A focus on new products and capabilities

The interview with Nishant Khatri, EVP of Product at PubMatic, outlines several products designed to enhance digital advertising strategies through data integration and audience targeting. 'Connect' serves as a platform facilitating collaboration between publishers, buyers, data providers, and commerce media companies, aiming for effective audience targeting by integrating various data sources. 'Identity Hub' is introduced as a solution to manage the complexity arising from the proliferation of ID providers, offering a unified platform for publishers to integrate new identifiers easily. 'OpenWrap' is described as a prebid-based wrapper solution that simplifies the management of header bidding for publishers across different channels. Lastly, 'Convert' is mentioned as a product targeting commerce media companies, providing them tools for onsite monetization and audience extension, while 'Activate' is developed to streamline programmatic transactions, particularly in high-value inventory channels like video and CTV, facilitating direct campaign setup and management. Recorded: March, 2024

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