Playwire: Helping publishers with every aspect of revenue

Playwire provides what they call a revenue amplification management platform (RAMP) for publishers. Their platform integrates various technologies and services, including ad serving, data management, and sales operations, to help publishers maximize their ad revenue and manage their business operations more efficiently. Playwire focuses on mid-tail to enterprise-level publishers, offering a combination of proprietary and third-party technologies to optimize ad delivery, prevent fraud, and ensure compliance with regulations. They also have a direct sales team that works to secure premium advertising deals, further boosting revenue for their clients. Recorded: July, 2024

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