Permutive builds 1P targeting on device for speed and coverage

Permutive helps publishers and advertisers manage and utilize first-party data to address the challenges of a post-cookie, privacy-focused world. By processing data on the user's device, Permutive enables real-time audience segmentation and targeting regardless of privacy preferences. The platform supports publishers by providing tools to optimize ad revenue and audience engagement, while advertisers can use it to integrate their data for precise audience targeting and campaign activation. Permutive’s model involves a SaaS fee based on data volume and cohort creation, ensuring transparent and effective audience management. Recorded: July, 2024 Recorded: July, 2024