Odeeo - In-game audio advertising

February 12, 2025

In this conversation with Eric Seufert, Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual games. The company works with developers like TapNation, who integrate the Odeeo SDK to add incremental revenue from brand advertisers – a different cohort from the performance driven marketers that dominate in-game environments. This episode includes a product demo. Recorded" April 2022 Recorded: May 2022.

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