AI as a Force Multiplier in Political Advertising

Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethical considerations in ad targeting. 3. Preparing for Elections: We examine the role of AI in political ads and future challenges and opportunities. Stay tuned for our next episode on healthcare. Recorded: July, 2024