State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust. She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet. Takeaways -We're at the turn of an administration at the federal level. -The FTC's proposed rule on commercial surveillance is likely dead. -By 2026, about half of the US population will be covered by state privacy laws. -Mozilla is viewed as an honest broker by regulators. -Companies should be careful with sensitive data collection. -Post-Dobbs, companies are sensitive to location data retention. -Mozilla prioritizes privacy in its advocacy and practices. -Brands fear losing market share if they adopt privacy-first practices. -Robust internal governance processes are essential for compliance. -Collaboration among stakeholders is crucial for a privacy-first future. Chapters 00:00 Navigating Privacy Regulations in Advertising 02:54 Strategies for Building Trust in Advertising 06:04 Mozilla's Role in Privacy-First Advertising 09:11 Challenges in Adopting Privacy Technologies 12:02 Collaboration for a Privacy-First Future Recorded: January, 2025