NBCU’s One Platform - A full rundown with Krishan Bhatia

NBCUniversal’s One Platform is a stack of audience building, planning and measurement tools designed to help advertisers run data-driven campaigns on the media giant’s properties. In this interview, President and Chief Business Officer Krishan Bhatia describes how advertisers can wed their first-party data to NBCU’s content through partnerships with DSPs, clean room providers, and measurement vendors, as well as the company’s directly-owned technology assets. Recorded: August 2022

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